EFQM STARTER QUESTIONNAIRE

A “light touch” assessment, using a simple questionnaire, to help “curious” businesses identify their current position and determine potential improvement opportunities.

Scoring Guide

  • 0 - Nothing in place or not applicable
  • 1 - Something in planning
  • 2 - Something implemented
  • 3 - Something implemented & improved
  • 4 - Many implemented
  • 5 - Many implemented & improved
  • 6 - Substantially implemented
  • 7 - Substantially implemented & continuously improved
  • 8 - Fully implemented
  • 9 - Fully implemented & continuously improved
  • 10 - Best-in-class

This questionnaire is designed to be a quick, light-touch assessment. Don’t overthink it — simply read each statement and choose the score that best reflects your business today.

Use the Scoring Guide to match your current level of implementation, from 0 (“Nothing in place”) through to 10 (“Best-in-class”).

Tip: Go with your first instinct — what you know to be generally true for your business, not what you’d like it to be.

Example:

  • If you’ve done nothing at all or it’s not applicable, choose 0.

  • If you’ve got some ideas or early plans, go for 1–2.

  • If you’ve started doing things, but they’re not consistent yet, choose 3–4.

  • If many things are happening and working, you’re likely around 5–6.

  • If your approach is well established and regularly reviewed, think 7–8.

  • If it’s fully embedded and continuously improving, aim for 9–10.

Respondent Name

Direction of the business

Please score your business from 1 to 10 for each aspect of business direction:
Direction of the business
012345678910
Has a clearly defined Purpose/Goal
0
1
2
3
4
5
6
7
8
9
10
Understands the challenges and opportunities in the environment in which it operates
0
1
2
3
4
5
6
7
8
9
10
Understands the needs of its key stakeholders (e.g. customers, shareholders, partners)
0
1
2
3
4
5
6
7
8
9
10
Has a clear; strategy/business plan/goals/aims with priorities and targets
0
1
2
3
4
5
6
7
8
9
10
Has established a system for tracking and steering business performance
0
1
2
3
4
5
6
7
8
9
10
Has defined the culture and values of the business
0
1
2
3
4
5
6
7
8
9
10
Ensures that everyone in the business is aligned with the business aims or goals
0
1
2
3
4
5
6
7
8
9
10
Embraces and manages change
0
1
2
3
4
5
6
7
8
9
10
Encourages innovation and creativity
0
1
2
3
4
5
6
7
8
9
10

Execution in the business

Please score your business from 1 to 10 for each aspect of business execution:
Execution in the business
012345678910
Builds sustainable relationships with its customers
0
1
2
3
4
5
6
7
8
9
10
Creates the right environment to attract, engage, develop and retain its people
0
1
2
3
4
5
6
7
8
9
10
Ensures support from financial, regulatory and other governing entities
0
1
2
3
4
5
6
7
8
9
10
Makes a positive contribution to society/region where it is
0
1
2
3
4
5
6
7
8
9
10
Builds win-win/ sustainable relationships with its key partners and suppliers
0
1
2
3
4
5
6
7
8
9
10
Develops products, services or solutions that are valued by all key stakeholders/customers
0
1
2
3
4
5
6
7
8
9
10
Promotes its products, services and solutions to relevant stakeholders/customers
0
1
2
3
4
5
6
7
8
9
10
Provides its products, services and solutions in a sustainable manner
0
1
2
3
4
5
6
7
8
9
10
Evaluates and improves the overall experience for its key stakeholders/customers
0
1
2
3
4
5
6
7
8
9
10
Manages risk effectively
0
1
2
3
4
5
6
7
8
9
10
Transforms to meet the future needs of stakeholders/customers
0
1
2
3
4
5
6
7
8
9
10
Acts on the opportunities presented by innovations and new technologies
0
1
2
3
4
5
6
7
8
9
10
Uses data, information and knowledge to drive improvements in performance
0
1
2
3
4
5
6
7
8
9
10
Manages its key assets and resources responsibly
0
1
2
3
4
5
6
7
8
9
10

Results of the business

Please score your business from 1 to 10 for each aspect of business results:
Results of the business
012345678910
Measures the views and opinions of its key stakeholders/customers
0
1
2
3
4
5
6
7
8
9
10
Achieves outstanding levels of satisfaction from its key stakeholders/customers
0
1
2
3
4
5
6
7
8
9
10
Has a full set of strategic and operational measures (do you know the business performance?)
0
1
2
3
4
5
6
7
8
9
10
Achieves outstanding levels of performance against its strategic targets/goals/aims
0
1
2
3
4
5
6
7
8
9
10
Uses data and other insights to predict future performance
0
1
2
3
4
5
6
7
8
9
10
Compares its performance with other businesses/competitors
0
1
2
3
4
5
6
7
8
9
10
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